Teresa Morrow ~ Author/Writer

Online Book Promotion: Knowing your Target Market (Your Ideal Reader) The idea of a target is relevant in many areas of life….especially in sports. A football team has the target…the touchdown. The soccer team has the goal. The tennis player has the lines. As a writer and author, you have a target as well…your readers. Your target is to share your message with your readers. Here is the question: Who is your reader? Your first reaction may be to say, “Everyone will benefit from my book”. Although this may be true in some cases, this does not allow you to properly put forth your book promotion efforts effectively if you are trying to go after everyone who might, by chance, read your book. You want … Continue reading →

As the online marketing realm is ever growing and expanding, there are always little gems to find that help authors with gaining more visibility for themselves and their books on the internet. Recently, I found such a gem called linked pages on Bing.com. In this Tuesday Minute Tip, I share with you more about this and how it can help you increase your visibility online by linking other things you have done on the web such as articles, blog posts, interviews, etc.

Blogging for Authors: 3 Reasons You Should Blog Authors need to find creative ways to reach your readers and keep them engaged and interested in what you are doing. You want a place where you can showcase your authenticity and build a author platform so your readers engage and find out more about you and your book. Blogging can be that platform for you as a writer and author. It provides your own “online space”. You have unlimited access as the author to highlight different aspects of your experiences, resources and expertise directly with those who want to know more about you and your book. Here are 3 reasons to get started blogging: Practice Makes Perfect One of the best reasons to blog is for … Continue reading →