You have a message you want to share with others. You have knowledge on a subject you want to give to others. You decide to write a book on the subject containing your message and knowledge. Before you write the book, ask yourself, what goal do I want to accomplish with the book? By securing the answer to the question, you can formulate a more effective campaign for your book.
As an author, you will need to start finding and researching places on the internet and locally to showcase your book. Knowing the goal for your book will allow you to use your research time wisely.
For instance, the goal of you book can be that your book is used as a complimentary tool for your speaking career. You will be able to have a table set up in the back room at your speaking engagements. The attendees have the opportunity to purchase your book at the table. Another option, you can give the book as a gift to each attendee as part of the admission to your speech.
Taking the time to know the goal of your book will allow you to create a marketing plan where you streamline your effort, money and time.